A new product required business development
Challenge
A large healthcare organisation wanted to launch a new product as an element of its business development. The challenge lay in creating the conditions needed by all units in the organisation to be able to work with the product within a given time frame.
Approach
The project involved the development of a working model, administrative tools and IT support for the new product. It also included planning and implementation of internal and external marketing. Our role was to support and coach project managers before and during the project.
Effect
The result of the work was that when the product was launched there was a control model with effective routines. There was also a financial costing function and specially adapted IT support.