Establishment plan for service points in a service group
Ekan developed a generic model to transform strategy into establishment decisions. This meant that the customer received a clear decision basis for how to act regarding planned establishment in 15 different areas.
The client: The customer is a publicly managed healthcare service group with over 100 healthcare units. Since 2009, the business has been fully open to competition.
The challenge: The client felt that the competitive situation had increased with the establishment of new competing healthcare centers and reduced market share as a result. In the coming year, population growth and thus an increasing market were predicted. In order to achieve the desired market share, the customer was required to act and establish new care centers. For this there was a strategy, but they needed a structured way of working to transform strategy into reality.
Our solution: Ekan developed a generic establishment model for new care centers that was based on the customer's knowledge and the market's conditions and rules of the game. The model that was developed formed a clear basis for decision-making by analyzing, defining and weighting variables such as city and area development, population growth, demography, competition analysis, etc. In addition to this, the establishment model was visualized to facilitate the competition analysis and to illustrate the catchment area and other variables when deciding on establishment.
The result: The assignment resulted in a generic model for converting strategy into decisions for establishment. This meant that the customer received a clear decision basis for how to act regarding planned establishment in 15 different areas. In the long term, the possibility of visualization generated new insights into how the customer should strategically think and act regarding establishment.