Education does not lead to business development!

In my assignments as a lecturer, I have often wondered what happens when a lecture or training is completed. The individuals I meet are usually there because they need development, as a natural step when the business or the outside world changes. One conclusion, however, I am aware of. Education does not lead to business development. Education is a separate process where a state of individual or collective knowledge is raised through learning, reflection and application. Business development is another process.

The problem is that education in itself is needed as a means of business development, but that business development in itself requires change management. Change management, in turn, means that there is a vision of what we want with the education and its content. In addition to this, motives are needed for those who are "affected" and a reward for wanting to change - "What's in it for me? Finally, resources are needed for implementation and an action plan with project management, communication, etc.

Unfortunately, much of the above is often missing. If there is no competence regarding the change work, it basically means that those who are educated are left to the brim and return to the business of doing as they always have done, albeit a little wiser. Or they flee the field, which depletes, instead of developing the business, as it was probably intended. The problems I highlight are not a call for less education. The challenge is to realize the potential of education by better managing the change process that business development requires.